On the 10 June 2021 at the “New Business Models (NBM) 2021” conference at Halmstad University a panel dedicated to Ethnographic Research was held. Participants discussed about the importance of ethnography for value creation, values and sustainability, and how ethnography itself underpins new business models for research, amongst other important questions.
Researchers from IRI UL presented the BUSLeague ethnographic approach in the frame of the paper “New Horizons for Applied Ethnography” which you can find in the conference proceedings (pg. 803-805): click for web link to the document.